Thailand is home to a wide variety of beauty brands, offering everything from trendy lip tints and face powders to makeup brushes and skincare products. Thai cosmetics are also worth exploring for their colorful packaging, unique styles, and affordable options.
In this guide, discover 12 popular Thai cosmetics brands to check out, along with their standout products and tips on where to shop for beauty finds during your trip to Thailand.
12 Popular Thai Cosmetics Brands to Know
From affordable lip tints to face powders and beauty tools, Thai cosmetics brands offer a variety of products to suit different styles and budgets.
Here are 12 Thai beauty brands to explore, including standout products worth looking for on your next trip to Thailand.
4U2 | Affordable Lip Products in Trendy Colors
4U2 is a popular Thai cosmetics brand known for its affordable makeup and wide range of colors.
One product to look out for is the SERUM TINT OIL, featuring a collaboration with Monchhichi & Friends. This lip tint delivers a glossy finish and comes in a new lineup of seven shades.
With its cute packaging and wearable colors, 4U2 is a fun brand to explore when shopping for Thai beauty products, whether you’re looking for a souvenir or a little treat for yourself.
Cathy Doll | Playful Packaging and Trendy Beauty Products
Cathy Doll is a popular Thai beauty brand developed by Karmarts, a Thai cosmetics company. Its playful packaging and trend-conscious products make it a fun brand to explore, with a wide range of items spanning makeup, skincare, and sunscreen.
One standout product is the CATHY DOLL × PSI SCOTT Eco Heart Sunscreen SPF50+ PA++++, developed in collaboration with ocean advocate Psi Scott with a focus on marine environmental awareness.
This mineral sunscreen contains 25% non-nano zinc oxide and has passed 80-minute water-resistance testing. Its formula also features ingredients such as honey, turmeric, and coconut oil, while the packaging incorporates 30% recycled plastic.
It’s an interesting example of a Thai beauty collaboration that combines sun protection with an environmental focus.
MISTINE | A Well-Known Thai Beauty Brand
MISTINE is a well-established Thai cosmetics brand popular with a wide range of age groups. Its product lineup includes base makeup, color cosmetics, and sunscreen.
One product to look out for is the MISTINE PRO ACTIVE PERFECTION UV FOUNDATION POWDER SPF40 PA++++, featuring Thai actor Lingling Kwong as its presenter. This foundation powder provides smooth-looking coverage, helps control excess shine, and is designed to resist sweat and water.
Combining complexion coverage with UV protection, it’s a product worth checking out if you’re interested in Thai beauty brands.
SRICHAND | Best Known for Face Powder
Founded in 1948, SRICHAND is a long-established Thai cosmetics brand. One of its signature products is the Translucent Powder, known for its lightweight finish and ability to help control excess shine.
Its finely milled powder helps smooth the appearance of skin, set makeup, and absorb excess oil. It’s a popular option for keeping makeup looking fresh in Thailand’s hot and humid climate.
Beyond its classic matte finish, SRICHAND also offers options designed to create a natural glow, as well as pressed powders that are convenient to carry in your bag. You can choose according to your skin type and preferred finish.
NAREE | Lip Products in a Wide Range of Shades
NAREE is a Thai cosmetics brand attracting attention for its trendy colors and cute-looking lip products.
One standout item is the Airy Velvet Lip Blur, a lightweight semi-matte lip product designed to create a soft-focus effect that blurs the appearance of lip lines and edges.
Available in 18 shades, including pink, orange, brown, and nude tones, it also contains vitamin E. Use it to create a gradient lip look or apply it all over your lips for a more defined pop of color.
LA GLACE | Trendy Beauty Products with a Unique Aesthetic
LA GLACE is a Thai beauty brand with a distinctive visual identity that stands out on social media. Combining playful charm with bold, expressive femininity, it captures the creative energy of Thailand’s beauty scene. It’s also one of the author’s personal favorites, with its TikTok content always worth a look.
Popular products include the BAEBIE VIBES CREAM BLUSH and Melted Sundae Lip Click lip gloss, offering fun ways to add color and personality to your makeup.
Another standout is the La Glace Daily Toner Pads, a skincare product that has gained attention on social media. The brand reports cumulative sales of over two million units, with options for hydration and soothing care for acne-prone skin.
LA GLACE also offers travel-friendly sets and collaborations with Thai actors Daou and Offroad, making the brand worth exploring for both makeup and skincare fans.
KAGE | Glossy Lip Tints and Modern Nude Makeup
KAGE is a Thai cosmetics brand with a sleek, minimalist aesthetic that may remind you of Korean beauty trends. Its packaging has a clean, understated look that gives the brand a modern feel.
Lip products and cushion foundations have been attracting attention on TikTok. For a plump, dimensional lip look, try defining your lips with a beige-toned lip liner before layering on gloss.
KAGE has also been drawing interest for its nude-toned makeup, with natural-looking shades that are easy to mix and match to suit your style.
The brand also hosts official TikTok LIVE sessions, making them a useful way to discover new releases and explore its latest products.
Baby Bright | Makeup and Skincare Products
Baby Bright is a Thai beauty brand offering a wide range of products, from lip and cheek makeup to skincare.
One product to look out for is the Black Hydrogel Mask, a black hydrogel sheet mask featuring bioactive charcoal. It is designed to help absorb excess oil and impurities while providing moisture to the skin.
The brand offers different mask varieties for concerns such as blemish-prone skin, skin firmness, and achieving a brighter-looking complexion, making it easy to explore options based on your skincare preferences.
Merrezca | Foundation and Base Makeup
Merrezca is a Thai beauty brand offering makeup products designed to enhance the appearance of the skin. Its lineup focuses on complexion products and includes options for all genders.
One product to look out for is the Skin Up Liquid Foundation. In 2026, the brand also attracted attention through a collaboration campaign featuring Thai actor duo TLE–FIRSTONE. The promotion included a special fan event that customers could enter by purchasing eligible products.
If you enjoy Thai entertainment and fan activities, it’s worth checking out the brand’s collaborations alongside its cosmetics. You may also find smaller-sized packages at convenience stores in Thailand, making them a handy option to try before committing to a full-size product.
IN2IT | Everyday Makeup with Practical Features
IN2IT is a Thai cosmetics brand offering everyday essentials for both base and color makeup. Its practical product range is worth exploring, and you can often find the brand at local drugstores and beauty shops in Thailand.
One product to look out for is the SoftClay Mousse Lip, a matte lip color with a soft, mousse-like texture. Its brush-tip applicator makes it easy to spread the color across your lips. The range comes in five shades, including rose, peach, and warm brown tones.
Some IN2IT products also feature vegan formulations or formulas made without ingredients such as fragrance, parabens, mineral oil, or alcohol. If these details matter to you, check the ingredient list and product labeling for each item.
MEILINDA | Makeup Brushes and Beauty Tools
MEILINDA is a Thai cosmetics brand offering makeup products and brushes. Its products are available at drugstores and beauty shops in Thailand, making it a brand worth checking out when shopping for local beauty finds.
One standout range is the Skin Filter Brush series, which includes eight different brushes designed for various makeup applications, including base makeup. You can choose the right brush depending on the finish you want to achieve.
MEILINDA also shares guides on its official social media channels explaining how to use each brush, making them a helpful reference when deciding which tools to add to your makeup collection.
Bisous Bisous | Romantic Packaging and Beauty Products
Bisous Bisous is a Thai beauty brand known for its elegant, feminine packaging and romantic aesthetic. Its ornate designs may appeal to fans of Japanese brands such as Jill Stuart, with products that look lovely on a vanity or make thoughtful beauty gifts.
One of its signature items is a face powder featuring a beautiful embossed floral design. The brand also offers products such as the Duo Blusher, which combines two shades, along with foundation, loose powder, and makeup brushes.
If you enjoy pretty packaging as much as the makeup itself, Bisous Bisous is a brand worth exploring during your Thailand shopping trip.
👉Interested in Thai skincare, too? Explore our guide to the best Thai skincare brands and discover more local beauty favorites.
Where to Buy Thai Cosmetics in Bangkok
Looking for Thai cosmetics during your Bangkok trip? You can find local beauty brands at shopping malls, beauty retailers, and drugstores across the city. Depending on the brand and product, you may also find limited-edition collections, travel-size items, and special collaborations.
For a wider selection, check beauty stores and cosmetics retailers where you can browse different Thai brands in one place. Product availability varies by store, so check the latest stock if you have a particular item in mind.
👉For more details, see our guide to where to buy cosmetics and skincare in Bangkok, including recommended shops and places to browse local beauty products.
Final Thoughts: Discover Your Favorite Thai Beauty Brands
Thai cosmetics offer plenty to explore, from colorful lip tints and lightweight face powders to playful makeup collections and practical beauty tools. Each brand has its own style, making it fun to discover products that match your preferences.
If you’re visiting Thailand, keep an eye out for local brands and special collaborations that may be harder to find at home. Whether you’re shopping for yourself or looking for beauty souvenirs, these 12 Thai cosmetics brands are a great starting point for your beauty shopping list.
