Planning a beauty spree in Bangkok? 💄
This 2025 guide takes you to the city’s must-visit drugstores, beauty boutiques, and mall counters, where locals and travelers alike hunt for the hottest skincare and makeup.
From iconic international chains like Boots to beloved Thai spots like Eveandboy, discover authentic products, irresistible deals, and insider tips — including how to get your VAT refund hassle-free. ✨

🛒Major Drugstores in Bangkok (Tourist-Friendly)
When it comes to buying Thai cosmetics and skincare, major drugstore chains in Bangkok are the easiest and most reliable option. These stores are clean, air-conditioned, and located inside shopping malls, BTS stations, and airports — perfect for travelers looking to grab popular beauty products at reasonable prices.
Below are two major chains you’ll find almost everywhere in Thailand.
Boots – British Chain with Reliable Quality

Boots is one of the most recognizable health and beauty chains in Bangkok, known for its consistent quality and international product lineup. Originating from the UK, it offers both global brands and popular Thai beauty items at mid-range prices.
You’ll find Boots branches in major shopping centers such as Siam Paragon, CentralWorld, Terminal 21, and ICONSIAM, as well as inside Suvarnabhumi Airport and Don Mueang Airport — making it a convenient last-minute stop before your flight.
- Boots’ own skincare line (No7, Botanics)
- Sun protection and after-sun care (perfect for tropical weather)
- Travel-size beauty and wellness items
Watsons – Affordable Everyday Beauty Items

Watsons is Thailand’s largest drugstore chain, offering a wide selection of affordable beauty and personal care products. Compared to Boots, it leans more toward budget-friendly options and local Thai brands.
You’ll find Watsons at almost every BTS/MRT station area and in shopping malls such as MBK Center, Platinum Fashion Mall, and Siam Center. Its English-friendly labels and helpful staff make it easy for foreign shoppers.
- Popular Thai skincare brands (Srichand, Snailwhite, Mistine)
- Watsons’ own original brand: Affordable sheet masks, body lotions, and facial cleansers
- Everyday items like hair treatments and facial cleansers
💄Popular Beauty Specialty Stores in Bangkok
If you’re serious about beauty shopping in Thailand, don’t stop at drugstores — explore Bangkok’s specialty beauty shops where you’ll find both Thai and international brands, exclusive items, and trendy new releases.
These stores often feel like beauty wonderlands, perfect for discovering local favorites and taking Instagram-worthy photos.
Eveandboy – The Most Famous Thai Beauty Store

Known as “the Sephora of Thailand”, Eveandboy is a must-visit for anyone interested in Thai cosmetics. This vibrant pink-themed store offers thousands of products from local, Korean, Japanese, and Western brands, all neatly arranged by category.
Eveandboy is especially popular among Thai influencers and tourists alike — its branches in Siam Square One and MBK are easy to reach and full of trendy finds.
- Thai brands like Cute Press, Srichand, and 4U2
- Affordable K-beauty and J-beauty products
- Exclusive Thai influencer collaborations
💡 Tip: Many products here are cheaper than SEPHORA, and testers are freely available — perfect for hands-on beauty exploration.
Beautrium – Trendy Local & K-Beauty Mix
Beautrium is another rising star in Bangkok’s beauty scene. The store concept is open and modern, mixing Thai, Korean, and international cosmetics at very competitive prices.
Their flagship stores in Siam Square and Central World are stylish and easy to navigate, with friendly staff who speak basic English.
- K-beauty skincare (COSRX, Laneige, Etude)
- Thai budget cosmetics like MISTINE and NAMU Life Snailwhite
- Makeup tools and travel-size items
💡 Tip: Beautrium often holds “Buy 2 Get 1 Free” campaigns — check their social media or in-store banners.
SEPHORA – Global Brand Selection

For luxury shoppers, SEPHORA Thailand is the place to go. Offering global prestige brands such as Fenty Beauty, Huda Beauty, Dior, and NARS, SEPHORA’s Bangkok branches (Siam Center, ICONSIAM, and EmQuartier) are sleek and modern.
While prices can be slightly higher than in other countries, SEPHORA Thailand frequently offers exclusive gift sets and holiday collections not found elsewhere in Asia.
- International makeup and skincare brands
- Fragrance and limited-edition gift sets
- SEPHORA Collection’s travel minis
Cos Marché – Affordable & Local Favorites
Cos Marché may not be as famous as the others, but it’s a favorite among local beauty enthusiasts and Japanese tourists. The shop curates a well-balanced selection of Thai, Japanese, and Korean brands, often at lower prices than department stores.
Located inside Siam Square One and EmQuartier, it’s a great stop for those who enjoy browsing quietly without the crowd.
- Thai skincare (BK Acne, Yanhee, Oxe’Cure)
- Japanese drugstore cosmetics
- Hair and body care products
🛍️Best Shopping Malls for Cosmetics in Bangkok
If you love shopping in air-conditioned comfort, Bangkok’s mega malls are paradise.
They’re not only perfect for sightseeing but also packed with drugstores, beauty counters, and flagship cosmetic stores — all under one roof.
Here are the best malls to visit for a complete beauty shopping experience.
Siam Paragon – Luxury Brands & Flagship Stores

Siam Paragon is Bangkok’s luxury mall with SEPHORA, Boots, and Paragon Beauty Hall, offering premium brands like Dior, Chanel, and Estée Lauder.
Directly connected to BTS Siam Station, it’s convenient for beauty shopping.
MBK Center – Budget Beauty & Local Finds

MBK Center is a classic Bangkok landmark famous for affordable cosmetics and local products.
Inside you’ll find Watsons and Boots, small beauty kiosks, and Thai skincare brandsat lower prices than in tourist malls.
Terminal 21 – Compact & Easy to Explore

Inspired by world airports, Terminal 21 offers a fun, themed shopping experience.
Its Watsons, Boots, and Eveandboy branches are small but well-stocked, ideal for quick purchases before dinner or sightseeing.
Siam Square One – Trendy Youth-Oriented Shops

Located across from Siam Paragon, Siam Square One is where Bangkok’s youth and influencers shop.
Here you’ll find flagship stores for Eveandboy and Cos Marché, as well as pop-up shops from Thai indie brands.
ICONSIAM – Riverside Luxury Shopping Experience

If you want a scenic shopping day, head to ICONSIAM by the Chao Phraya River. This high-end complex combines luxury beauty stores, Beautrium, and SEPHORA, all in a stunning architectural space.
You can also find Thai heritage products at SookSiam, perfect for beauty gift sets or spa-style souvenirs.
💡Top Thai Cosmetic Brands & VAT Refund Tips
Thailand’s beauty industry has grown rapidly in recent years, blending natural ingredients, tropical scents, and affordable quality.
Whether you love skincare, makeup, or spa-style body care, there are plenty of Thai cosmetic brands worth bringing home.
Here are some popular names you’ll easily find in Boots, Watsons, Eveandboy, and major malls.
Popular Thai Brands to Try

- 🩵 Mistine
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Often called “Thailand’s No.1 Makeup Brand,” Mistine offers affordable, everyday cosmetics — from waterproof mascara to BB cream.It’s available in both Watsons and local convenience stores.
- 💛 Snailwhite
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A modern skincare brand known for its snail mucin–based moisturizers and whitening creams.Loved for its smooth texture and light fragrance, especially among travelers from Japan and Korea.
- 💚 Cute Press
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A fun, youthful brand offering fragrance mists, lip tints, and limited-edition collections.Their “Heart ID” and “Juicy Fruits” lines are popular as souvenirs.
- 💜 Oriental Princess
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One of the oldest beauty brands in Thailand, famous for spa-like products and natural body care.You can find its boutiques in shopping malls and airports.
How to Get a VAT Refund in Thailand

If you’re a tourist, you can claim a VAT refund (7%) on beauty purchases made at eligible stores — a nice bonus for shopping lovers!
Here’s how to do it easily:
Boots, SEPHORA, and major malls like Siam Paragon are usually eligible.
Ask for a VAT Refund Application Form (P.P.10).Present your passport at the counter when requesting the form.
After security, collect your refund in cash or credit at the VAT Refund Office.
🪞Final Tips for Beauty Lovers Visiting Thailand
Before you head home, make sure to leave some space in your suitcase — Thailand is a beauty shopping paradise! From local herbal skincare to trendy Thai makeup brands, you’ll find unique items that make perfect souvenirs.
- Compare prices between Boots, Watsons, and EVEANDBOY for the best deals.
- Keep receipts for tax refund at the airport (look for “VAT Refund” logo).
- Check out limited editions or Thai-exclusive brands — many are only available locally!
Whether you’re a casual shopper or a true beauty addict, Bangkok offers everything you need to glow inside and out ✨